Notes from the group.
How we think about building companies, and standing behind them. New writing as it comes.
The name — to tie, to bind
A cast net is thousands of knots that only work together. Pull one and the whole thing answers. That is where the name comes from, and it is also the shape of the company: رِباط, the thing that binds, and the stronghold that keeps what it binds safe.
Read the note →Notes on building companies, and on standing behind them.
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Building Aniis: calm as a design principle
Most pet apps are built to manage an animal. We wanted one that helps you know your pet instead — which turns out to be a quieter piece of software.
Product -
Five projects, one nervous system
Why every company in the group shares a substrate — the same pulse running under the brand, the same signal moving through five very different products.
Design -
What Majjra is learning from the water
Before the product, the world it comes from: tide, weather, patience, and the people who read all three without an app.
Product -
Why a holding company, and why now
A single product is a bet. A group is a structure. What changes when you decide to own the second one from the start.
Group -
Backing companies from the UAE
What the Emirates actually gives a young technology group — and the parts nobody mentions until you are already building here.
Group -
Three names we are not saying yet
Projects 03, 04, and 05 exist. They have teams and they have deadlines. Here is why they do not have public names.
Group